
meet crystal
An innovative social media manager and former small business owner with 5+ years of experience in graphic design, content creation, and social media management with a proven track record of implementing digital marketing strategies that align with brands' creative visions and commercial objectives.
Collaborating closely with Social Leads and Marketing Directors I develop and execute social media marketing plans, curate content calendars, and lead social content creation efforts.
My expertise extends to content creation and collaboration, where I maintain brand voice and vision while producing high-quality content through photography, videography, and editing. I lead creative efforts for production shoots, directing talent, shooting video & photo, create and oversee the production of social media-specific visual elements, including but not limited to graphics, curation, and videos, ensuring they meet quality standards and deadlines.
My background in cosmetology and experience as a hair and makeup artist gives me a unique advantage in understanding the beauty and wellness industries.
experience
2024 -
2022 -
2021 -
Creative Director of Social Media Content
Kodify Media Group | Jan 2023 - Present
​
A hybrid of content strategy and implementation, closely working and collaborating with various teams executing creative, copy, video, design, leadership, and editing.Leading creative efforts for production shoots, directing talent, shooting video & photo, creating and overseeing the production of social media-specific visual elements, including but not limited to graphics, curation, and videos, ensuring they meet quality standards and deadlines.Working closely with producers and marketing directors to develop concepts specifically tailored for social media platforms. Creating content that resonates with online audiences while maintaining brand consistency across all channels.
Content Creator & Social Media Assistant
Facile Skin | June 2022 - Jan 2023
Focused on TikTok and Instagram trends, consistently pitching innovative marketing strategies to the team leads, ensuring the brands’ digital presence stayed consistent and elevated.
Collaborated closely with estheticians and providers, curating premium content for their social channels, and producing captivating videos for both individual and brand platforms.
Provided support in copywriting and light graphic design as needed. By capturing real-time events and pop-ups, I dynamically showcased the brand, enhancing our digital footprint and deepening audience engagement.
Founder
Posi Media Co | Jan 2021 - Feb 2022
As the founder of Posi Media Co., I've leveraged my 7+ years of on-set television production experience to demonstrate strong leadership skills. I've planned and executed numerous sponsored events, managed a team of seven, developed and implemented creative concepts and visual styles for various projects and campaigns, and managed multiple brands' content calendars, all while maintaining consistent brand voices. My focus is always on ensuring customer satisfaction with our work.
content
skincare
aesthetic unboxing
VERSED skincare
aesthetic product video
Future Wise skincare
asmr unboxing
Facile skincare
beverage
aesthetic unboxing
atost beverages
aesthetic unboxing
FREE AF
product
unboxing
BEIS
testimonial
UNDERCLUB underwear
try on
NVGTN active wear

















